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Ten Low-Cost Smart Marketing Moves

The current economic climate has had an impact on budgets, especially marketing and promotion. I am therefore pleased that my friend and colleague from across the pond, Julie Wassom, has taken the time out of her busy schedule to be my guest blog. Julie gives an overview of her 10 unique effective marketing tips.

Julie is a trainer and consultant who has helped thousands of directors and managers worldwide build significant enrolment in their early care and education programmes. An internationally recognized authority on marketing child care services, Julie is president of The Julian Group, Inc., a marketing firm specialising in the early care and education industry. She is the author of The Enrollment Building Success Library of training resources, and the free online newsletter, Wassom’s Child Care Marketing Wisdom.

Julie states:

“How do you generate more enrollment inquiries when you have little time and even less budget for marketing? By making Smart Marketing Moves.

I define Smart Marketing […]


Got Any Saturday Jobs?

When I was a teenager, most of my friends and I, by the time we were 15, had Saturday jobs. If not on a Saturday, these jobs were either after school or during the holidays.

To me it was more about earning extra ‘pennies’. But I built a foundation of skills for work (which is central in my present day-to-day work) including team work, customer care and having responsibilities as an individual employee.

However I am now finding there are fewer opportunities for teenagers to gain vital work experience whilst they are at school. For example the retail industry tends to plan their staffing over a seven day period, resulting in both full and part time staff covering the shifts. As a consequence there are fewer opportunities for teenagers to be given jobs and to acquire essential skills and expertise for the future.

In years gone by, as teenagers we would walk into a shop, even the large […]


Hire people who are better than you are……….

In the pass and currently I have worked with clients who have a real issue with delegating. They then wonder why their staff do not perform and are not creative/practical thinkers. Which reminds me of this quote ‘Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.’ David Ogilvy-Scottish born British Military intelligence officer and later top advertising executive 1911-1999. Clarity around individual roles and responsibilities is also key. Within my accredited level 4 Leadership and Management course the managers complete this  task. How is leadership distributed in your setting:

Identify different key roles and responsibilities.
Explain how these are shared effectively amongst the team?

 Delegate a task to a member of your team.

Describe the process and implement it.
Evaluate the effectiveness of your decision to do this.

So, if you are micro-managing your staff and do not […]