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Monthly Archives: May 2013

Steps Into School

We have all been through different transitions in our life, for example moving home or starting a new job. Or can we clearly remember when we started school? These transitions in life all bring a variety of emotions (perhaps excitement, happiness, sadness,loss etc) and whether they are positive or negative we, as adults, have a degree of choice to go through a certain transition. However, a child doesn’t have a choice when starting school and it is therefore imperative that we support them through this transition to school with the best of our intentions.

Image: Starting School. By, Janet and Allan Ahlberg

Involving your child in the process will help them to feel a degree of ownership and settle well into their new school.

The majority of schools, in the term before new children start, arrange a visit for all new children. The children are then able to meet their new teacher […]


Ten Low-Cost Smart Marketing Moves

The current economic climate has had an impact on budgets, especially marketing and promotion. I am therefore pleased that my friend and colleague from across the pond, Julie Wassom, has taken the time out of her busy schedule to be my guest blog. Julie gives an overview of her 10 unique effective marketing tips.

Julie is a trainer and consultant who has helped thousands of directors and managers worldwide build significant enrolment in their early care and education programmes. An internationally recognized authority on marketing child care services, Julie is president of The Julian Group, Inc., a marketing firm specialising in the early care and education industry. She is the author of The Enrollment Building Success Library of training resources, and the free online newsletter, Wassom’s Child Care Marketing Wisdom.

Julie states:

“How do you generate more enrollment inquiries when you have little time and even less budget for marketing? By making Smart Marketing Moves.

I define Smart Marketing […]