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Get Connected

Quick question: Do you use social media?

Over the years, the one piece of advice I most often give to providers and educators is that they should sign up to receive the regular email updates from Ofsted, Department for Education and the sector press. It is vital they keep up-to-date with legislation, guidance and other important information that may affect their practices and, if necessary, make changes.

Nowadays my advice is that they should also be using social media (Twitter, Facebook, LinkedIn, YouTube, Pinterest, Blogs, etc).

Last week I attended an evening seminar titled: ‘Close Encounters of the Digital Kind’. 

There were interesting speakers and discussions on how we should embrace social media from a business point of view.

Social media can be used in a variety of ways within your setting: to market your setting, sharing positive aspects such as raising funds for charity, a new mud kitchen or sharing an innovative area in your practice.

However, it can […]


Ten Low-Cost Smart Marketing Moves

The current economic climate has had an impact on budgets, especially marketing and promotion. I am therefore pleased that my friend and colleague from across the pond, Julie Wassom, has taken the time out of her busy schedule to be my guest blog. Julie gives an overview of her 10 unique effective marketing tips.

Julie is a trainer and consultant who has helped thousands of directors and managers worldwide build significant enrolment in their early care and education programmes. An internationally recognized authority on marketing child care services, Julie is president of The Julian Group, Inc., a marketing firm specialising in the early care and education industry. She is the author of The Enrollment Building Success Library of training resources, and the free online newsletter, Wassom’s Child Care Marketing Wisdom.

Julie states:

“How do you generate more enrollment inquiries when you have little time and even less budget for marketing? By making Smart Marketing Moves.

I define Smart Marketing […]